I saw this at the bike through lane at the bank. I snapped a picture while I was in line and pondered a bit what it actually was supposed to mean. I probably over thought this a bit. But since the car in front of me was obviously opening up some sort of retirement account, I had some time to kill. Since there isn't actually a bike through lane at the bank, it isn't promoting a bike through lane. While the lack of a designated bike lane doesn't create any real issues for biking through to make deposits, you do have to suck on the exhaust from the car that is usually in front of you. Not that I expect banks to start putting in bike lanes. I suppose the sign is intended to mean "hop on" doing business with Regions Bank. But they don't actually say anything about why. I guess they would argue that their egregious fees are slightly less reprehensible than their competitors, although most likely still quite high. I also guess they put the green bike in there to infer that "we're green" so obviously you should bank here. Whatever it means, it's a bike on a poster, so it gets points there. Groovy lookin' bike too, and better than a Hummer on a poster.
2017-03-24
7 years ago
2 comments:
It's green because that's Region's color, not because of any environmental thing. And they use the bikes in their ads to show that banking with Regions is "simple". Notice that the bike is not a mountain bike, but just a simple bike with no gears, etc.
So simple, it's genius.
Post a Comment